You can also set the stage for how people will absorb your information. With the right colors, you can help attract people to your infographic. Choosing infographic colors Color theory 101
Design infographic color palette how to#
In this blog post, you’ll learn how to use the Color Theory when designing infographics. One of the most important aspects of telling a visual story is knowing which infographic colors to choose. Once you’ve developed your idea more, you should then focus on how you’re going to share your idea visually. Also, try not to choose colors that are too different from your company’s brand, black and red wouldn’t suit a Florist’s company, but it would be perfect for an athletic clothing brand.When it comes to creating an infographic, the first thing you need is an idea. DONT’Sĭon’t choose colors that are too similar to each other this is the easiest was to make words very difficult to read. Also, make sure the colors match your product. Make sure the colors make it easy to read the information on your webpage. DO’S AND DONT’S DO’SĬhose colors with your customers and your brand in mind. Similarly, if you have a floral design company it would be best to choose colors such as pink, green, white and other floral colors. If your company sells athletic gear it would be best to choose more sporty colors such as grey, red, and navy blue. It is also important for your colors match your products and/or company. Women prefer websites with brighter colors such as blue, green, and purple. If your company caters to men it is best to avoid pastel colors, and vibrant colors like yellow, purple, pink, and orange. Men typically like neutral colors as well as bold colors. The best way to make your website visible for all audiences, is to have proper contrast in your color scheme.
So, it is important to choose colors that appeal and attract the right customers.ĬOLORBLINDNESS AND BAD EYESIGHT:It is important to remember not everyone can see perfectly, even though your company may not cater specifically to people with bad eyesight, it is very likely that you will have customers with these problems. WHO ARE YOUR CUSTOMERS? Surprisingly, different colors appeal to different audiences. on the flip side, colors that are similar in strength will have very low contrast. CONTRASTĬontrast is the difference in strength between two colors, and the larger the difference in strength between colors the more contrast they will have. Saturation is the strength of a color, low saturation makes a color more dull, while high saturation makes a color more vibrant. You could use one color for the backgroundĪnd the other two for content and highlighted areas. This color scheme uses the power of three, each color is in equal distance apart from the other two, on the color wheel they make a perfect triangle.
This scheme is really useful for bringing out important parts of your website, like titles, navigation, links, etc. It is made by using lighter and darker versions single color. Complementary colors are not recommended for the overall theme of a website, but using the compliment of the main color is very useful to emphasize important partsĪ monochromatic color scheme is actually a scheme made up of just one color. When placed together the colors stand out. COMPLEMENTARYĬomplementary colors are colors that are exact opposites of each other. This type of color scheme is best for websites displaying calm images. An example of this is sky blue, teal, and sea green. This color scheme is very relaxing because it uses colors that are very similar to each other. When making your website is an important but difficult task, this infographic is designed to guide you through all the steps of picking a color.
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